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Sales Management by Indicators
Now the Pre-Sales Manager at Gera, a Brazilian software company specialized in IT solutions for direct selling, Marcelo Alves has been working for more than 25 years in several areas of important...
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The Concept of “Multiplier” (or “The Mark Up”)
We took a brief look at various direct selling companies’ costs and profits last week. Analyzing their figures brings us to this industry-wide well-known concept. For those who are not that familiar...
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Only If You Measure, You Can Manage
Sounds very much like a cliché, doesn’t it? I cannot agree more! However, even in an industry like direct selling where managements sit on a wealth of data, we see many companies where meaningful...
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2017 Communication Planning – An Enterprise Approach
This week’s guest author is Bobbie Wasserman. Bobbie is the Managing Director of Wave2 Alliances Inc., a public relations and corporate reputation firm that builds and restructures corporate...
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The Wave is Upon Us: Big Changes for Direct Selling
Guest author Alan Luce is the Senior Managing Principal at Strategic Choice Partners. He is a veteran direct seller who held senior management executive roles at major companies like Tupperware and...
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Getting to Know About Natura
Natura is a Brazilian cosmetics direct seller that was established in 1969. As such, it is definitely not a newcomer. However, mostly because its operations were focused only in Brazil for many years,...
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The FTC’s Perspective and the Key Takeaways
The participants at the U.S. Direct Selling Association’s Business & Policy Conference a few weeks ago listened to an important speech. The speech was given by the Federal Trade Commission’s...
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What Do the Expat Executives Think?
Members of the direct selling community cast different opinions when asked if it is better to employ a local person or an expat to lead a business unit abroad. You might want to look at examples to...
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Those Six Easy Ways to Lose Your Field Organization
Sponsored by: Managements at direct selling companies are no exceptions when it comes to making mistakes. Some of these are minor in nature so they might not hurt the whole operation much. However,...
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Michael O. Johnson’s Legacy at Herbalife
Sponsored by: “When I took over in 2003, Herbalife was a multilevel-marketing company that sold nutrition products. Now it’s a nutrition company that uses multilevel marketing as its distribution...
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5 Critical Mistakes that Plague New Party Plan Companies
Guest author Alan Luce is a veteran direct seller and senior management executive at major companies like Tupperware and PartyLite gifts. He was the founder & CEO of Dorling Kindersley Family...
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Time for a Compliance Check Up?
This week’s article is from Daniel Murphy, Co-Founder and Managing Principal of Strategic Choice Partners. Dan has over 30 years of experience holding senior finance and operating roles at TJX,...
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8 Mistakes You’re Making with Your Sales Promotions (and How to Fix Them)
This week’s featured article is from Brett Duncan. Brett is a founding partner with Strategic Choice Partners, and an experienced executive specializing in marketing, communications and digital...
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Different Challenges at Different Stages
Sponsored by: Numerous direct selling companies start their journeys at small offices, with a few staff – if any, and with very limited budgets. The ease of entry into the market attracts many...
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The Rise of the Chief Communications Officer
Sponsored by: This week’s guest author is Bobbie Wasserman. Bobbie is the Managing Director of Wave2 Alliances Inc., a public relations and corporate reputation firm that builds and restructures...
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“Turn-Arounds” Are Hard to Do!
Guest author Alan Luce is a veteran direct seller and senior management executive at major companies like Tupperware and PartyLite gifts. He was the founder & CEO of Dorling Kindersley Family...
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Inside the Reinvention of Direct Selling
Sponsored by: Brent Warrington is the CEO of Hyperwallet, a global payout platform for independent workers. Brent has more than 20 years of experience in the financial services industry building and...
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In 100 Words: International Expansion
This new article in “Wisdom in 100 Words” series on The World of Direct Selling covers “Expanding into New Countries”. While the potential of increasing the existing business is enormous with this...
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The 9 Overlooked Benefits of an Attractive Customer Program
This week’s featured article is from Brett Duncan. Brett is a founding partner with Strategic Choice Partners, and an experienced executive specializing in marketing, communications and digital...
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The 5 Steps a Venture Capitalist Takes to Value Your Business
This week’s article is from Daniel Murphy, Co-Founder and Managing Principal of Strategic Choice Partners. Dan has over 30 years of experience holding senior finance and operating roles at TJX,...
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