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Being Digitally Challenged
During an investors’ meeting in 2014, Avon’s CEO Sheri McCoy put her vision, saying, “Digital technology, whether it be online recruiting, online ordering, social media, mobile apps for training and...
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Driving a Pink Cadillac… or Driving for Uber?
This week’s guest author Michel Bayan says he has always been focused on one thing as an entrepreneur: Making a real difference in people’s lives. As EVP of Fragmob, Michel and the team are pushing the...
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How They Fail When Expanding
We have seen many direct selling companies that had been quite successful at their home countries failed in other markets. Stepping into the international arena is not an easy task. This difficulty is...
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Misconceptions About Direct Selling (From an Entrepreneur’s Perspective)
Direct selling from many aspects is a unique industry. Many people who have not studied these aspects well enough build misconceptions in their minds. And these sooner or later might lead to failures...
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Where to Hire Management From
At various stages in their life cycles, direct selling companies need to hire new managerial staff from outside their organizations. It can be due to growth, due to a necessary change among staff or...
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Industry Best Practices: Create Your Own SCORECARD!
Our guest author Michele McDonough is a business consultant and social selling strategist. She is experienced in the areas of social selling and sales field development, marketing/branding,...
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KPIs in Today’s Direct Selling
All business entities, including direct selling companies need to measure the progress towards their goals after determining them. “Key performance indicators” or as often they are called “KPIs”, are...
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10 Keys to Success
For a direct selling venture to succeed, several vital issues need to be addressed. While some of these are relevant to any new business, some are quite unique to the direct selling industry. Ten of...
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Vemma: Preparing for the FTC Ambush
This week’s author Jeffrey A. Babener is the principal attorney in the law firm of Babener & Associates. For more than 25 years, he has advised leading U.S. and foreign companies in the direct...
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The PR Imperative Post-Vemma
This week’s guest post is from Bobbie Wasserman. Bobbie is the Managing Director of Wave2 Alliances Inc., a public relations and corporate reputation firm that builds and restructures corporate...
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Celebrities in Direct Selling
People’s “fame” has been used for a very long time as a marketing tool to create associations with brands. Such endorsements have proved themselves as being effective in building credibility towards a...
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In 100 Words: An Expat or a Local Country Manager?
Whether a company should bring an expat to lead its expansion into a new market or hire a local has been an ongoing discussion within the industry. Each approach has its defendants. For instance, Doug...
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Three Forces Driving Change for Direct Selling
This week’s guest post is from Alan Luce. Alan is the Senior Managing Principal at Strategic Choice Partners. He is a veteran direct seller who held senior management executive roles at major companies...
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Different Stages, Different Challenges…
Numerous direct selling companies start their journeys in small offices, with few staff – if any, and with very limited budgets. The ease of entry into the market attracts many entrepreneurs,...
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Direct Selling in the Age of Distraction
Guest author Jennifer Fong is a direct sales marketing and communications executive who has been a leader in our industry’s use of social media and digital marketing for over 10 years. She has held...
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How Much Does a Network Marketer Earn?
Depending on who you are talking to, you can get various responses to this question. Some would say a fortune is possible, while some others would tell that one can make a pocket money at most. There...
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Cost Structures and Profitabilities, Q1 2016
Sponsored by: It has always been interesting to see how direct selling companies compare on various grounds. Where they spend their money and at the end of the day, how much money they generate for...
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The Future of Direct Selling Is Still Promising in Brazil
This week we feature an article from Fabio Piastrelli. He is one of the co-founders of Gera, a Brazilian software company specialized in IT solutions for direct selling. Fabio has more than 20 years of...
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Working With a Consultant in 10 Questions
Getting the maximum benefits from a cooperation with a direct selling consultant is not an unrealistic expectation. And there are many companies that have achieved this and have been very happy with...
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Why Do Those Companies Fail?
There are not so many direct selling companies that start their journeys as big businesses from day one. Almost all are small and medium-sized enterprises (SMEs). In fact, many of them start as...
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